Online Journalism: Fall 2009

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For next week: Data Collection Strategy | User Engagement Strategy

Two things for next week, that come directly out of your presentations:

All three of these sites live and die by the data they can collect. Whether it’s bars, clubs, or records, you’ve got to have a list that’s definitive. How are you going to collect that list, in a way that’s going to be sustainable and achievable? What methods can you use? Where can you turn online? Where can you turn in the real world? Explain what your primary data is, what it consists of, and how you collect it and maintain it.

Also, all of you facilitate the obsessions of your users, but in different ways. You need to be able to engage with them in a way that will keep them coming back and will create the core discussions you want to foster. Who are the people that are coming to your site–no more ifs, who are they really? And what do they do when they get on there, how do they interact with each other, and what value do they add to the site itself? What keeps them engaged and coming back?

Answer these two questions fully and completely in a report to be turned in next week. All of your teammembers must sign this report.

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Filed under: Homework

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